Überrito to Open New Location at Phoenix Sky Harbor International Airport
Mexican fast-casual concept licenses industry-leading food and beverage operator to continue rapid national expansion plans.
Growing fast-casual leader Überrito announced today its agreement with SSP America to commercially develop and operate a new Überrito location at Phoenix Sky Harbor International Airport (PHX). Überrito’s agreement with SSP America supports the company’s plans for rapid national growth, and PHX will be the restaurant’s first airport terminal location.
SSP America is a leading operator of food and beverage brands in travel locations worldwide and was awarded a ten-year contract by the City of Phoenix and the City of Phoenix Aviation Department to commercially develop and operate five separate food and beverage concession spaces at the airport.
The new Überrito will be located in post-security in Terminal 3. The modernized Terminal 3 will contain nearly 20,000 square feet concession space expansion, which includes the North and South Concourses, lobby and ticketing areas. The restaurant is expected to open in late 2018/early 2019, while the remainder of the terminal expansion is planned for completion in 2020.
“We look forward to working with SSP America as we bring Überrito’s distinct Fresh-Mex concept to travelers for the first time through PHX’s airport expansion,” said Marcus Jundt, Chief Executive Officer for Überrito. “SSP America is a leader in the food travel industry, and this licensee agreement reflects our commitment to establishing relationships with highly experienced groups across the country who are aligned with our significant expansion plans.”
Überrito continues to seek experienced, multi-unit operators and franchisees to help grow the brand nationally. Single and multi-unit area development opportunities, along with master franchise agreements, are available.
Überrito currently operates five Houston-area locations and one Phoenix location. The restaurant brand is part of Williston Holding Company, which currently operates and franchises 56 Mexican and American restaurant locations across nine brands: Casa Olé, Monterey’s Little Mexico, Überrito, Tortuga Mexican Kitchen, Crazy Jose’s, Williston Brewing Company, Gramma Sharon’s, J Dub’s Bar & Grill, and Doc Holliday’s Roadhouse.
Überrito, the company’s fast-casual concept, offers highly customizable burritos, bowls, salads and nachos made with more than 40 fresh ingredients and toppings. Überrito delivers on its promise to go above and beyond the basic burrito and encourages customers to try something nü. For more information, visit www.uberrito.com.
About Williston Holding Company
Williston Holding Company (WHC) is a rapidly growing restaurant corporation that currently operates and franchises 56 restaurants in Texas, North Dakota, Oklahoma, Louisiana and Arizona. Its brands include Casa Olé, Monterey’s Little Mexico, Überrito, Tortuga Mexican Kitchen and Crazy Jose’s, each offering authentic Mexican and Tex-Mex food that is made from scratch daily. Williston Brewing Company, Doc Holliday’s Roadhouse, Gramma Sharon’s and J Dub’s Bar & Grill comprise WHC’s North Dakota portfolio of American restaurants.
Principal • Lynchpin Strategic Communications
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